Hotel Consulting · Johannes Fritz Groebler
Hotel consulting.
Develop concepts.
Build growth.
Hotel advisory, operational support and expansion for owners, investors, developers and hotel operators.
Whether you are shaping a new hotel concept, strengthening operations or taking the next step in expansion, FRITZ HOTEL CONSULTING helps you identify potential, prepare decisions and put plans into action.
With more than 25 years in hospitality, Johannes Fritz Groebler combines strategic advice with operational insight and international experience.
AI-generated hotel impressionsYour starting point
What does your hotel project need?
Are you developing a hotel, looking for the right operator or repositioning an existing business? Do you need operational support during a transition or help with expanding your hotel brand?
We get involved where you need us—with a clear assessment, defined responsibilities and personal support.
What does FRITZ HOTEL CONSULTING do?
FRITZ HOTEL CONSULTING is Johannes Fritz Groebler’s hotel advisory for owners, operators, investors and developers. Its work focuses on hotel concepts, financial viability, hotel development, operator search and hotel real estate. More than 25 years of hospitality experience inform strategic planning and operational support. The main focus is Germany, Austria and Switzerland, with selected projects elsewhere in Europe and internationally.
Services
The right support for your next hotel decision.
Every hotel project has its own requirements. We shape our work around your needs, from a focused assessment or a time-limited leadership mandate to support across several project phases.
- 01Hotel Concepts & PositioningTurning an idea into a hotel with a clear profile.
- 02Feasibility Studies & Location AnalysisCheck the fundamentals first. Then decide with confidence.
- 03Business Planning & ProfitabilityFigures that enable decisions.
- 04Hotel Start-Up & Company BuildingFrom a hotel idea to a viable business.
- 05Expansion & Hotel DevelopmentGrowth needs suitable locations and clear criteria.
- 06Operator & Tenant SearchThe right operator helps determine the success of your hotel property.
- 07Hotel Real Estate & Transaction SupportConsider hotel operations and property together.
- 08Due Diligence & Acquisition ReviewUnderstand what you are acquiring – and what requirements follow from it.
- 09Owner Representation & Asset ManagementKeeping the owner's interests firmly in view.
- 10Repositioning & Strategic RealignmentRecognise existing strengths. Develop new perspectives.
- 11Pre-Opening & Opening SupportA successful opening begins long before the first guest.
- 12Interim Management & LeadershipTaking charge when continuity is decisive.
- 13Hotel Operations & Process OptimisationGood processes relieve the team and strengthen results.
- 14Restructuring & Earnings ImprovementRecognise the need for economic action and address it in a targeted way.
- 15Revenue Management & DistributionUnderstand demand and steer revenue deliberately.
- 16Sales, Marketing & Brand PresenceReach the right guests with a clear offer.
- 17Digitalisation & Hotel SystemsChoose systems that fit your operation.
- 18Team, Leadership & Organisational DevelopmentClear responsibility gives direction in daily hotel life.
Our approach
Personal advice.
Practical delivery.
Hotels have to work in everyday operations. That is why strategic decisions always account for their impact on guests, employees and the business.
You work directly with Johannes Fritz Groebler. Together, we agree on the support you need, the responsibilities to be taken on and the goals that matter.
Where specialist expertise is needed, suitable partners can be involved by agreement.
More about Fritz- How we get started
- 1
Understand your project
We discuss your objective, current position and the key conditions.
- 2
Define the assignment
We agree the services, responsibilities, timeframe and fees.
- 3
Support delivery
We work through the agreed tasks and discuss progress and decisions directly with you.
How we get started
Who we help
Your perspective is where we begin.
Owners, investors, developers and operators see a hotel from different perspectives. We take your objectives into account and create common ground for decisions and delivery.
For hotel owners
Shape the future of your hotel.
Would you like to develop your business, change operators or clarify the long-term use of your property?
We help you assess the current situation, compare options and prepare the next steps.
Typical assignments include:
- Operational and financial review
- Repositioning and concept development
- Search for a new operator
- Interim management during leadership transitions
- Preparation for a sale or succession
- Support in the owner-operator relationship
Our segments.
From practical staff accommodation to exclusive luxury resorts: we advise on hotels across all categories and contemporary accommodation concepts.
Budget & Economy Hotels
A clear guest promise, efficient operations and a sustainable cost structure underpin successful budget and economy hotels. We support positioning, space planning, operating concepts, digitalisation and operator selection, considering the location, target audience and commercial feasibility.
Midscale & Upscale Hotels
A coherent offering and consistent quality matter in the midscale and upscale markets. We refine your hotel’s profile, review the mix of rooms, dining and additional services, and support the development of service delivery, organisation and market positioning.
Design, Boutique & Lifestyle Hotels
A distinctive hotel needs more than striking design: its identity, guest experience and operations must work together. We translate your idea into a coherent concept, connecting target audiences, design, dining and service with the requirements of a commercially viable hotel business.
Luxury Hotels
In the luxury segment, individuality, consistent quality and service details make the difference. We support the development and repositioning of high-end hotels, define the guest promise together and align facilities, service concepts and day-to-day operations with it.
Leisure Hotels & Resorts
The destination, seasonal patterns and leisure offering shape a resort’s positioning. We develop concepts for the right audience and review how rooms, dining, wellness and activities work together, including potential ways to strengthen demand outside the main season.
Serviced Apartments & Serviced Living
Flexible stays and independent living require a different approach from traditional hotels. We advise on unit mix, facilities, service levels, digital processes and operating structures. Location-specific use and permitting questions are considered in coordination with the relevant specialist advisers.
Staff Accommodation & Staff Housing
Good staff accommodation can support recruitment and retention. We develop needs-based living and operating concepts with functional units, practical shared spaces and clear administration and maintenance processes, tailored to location, staffing requirements and budget.
Regions
Our geographic focus
Our focus is on the DACH region. Beyond this, we support selected hotel and hospitality projects across Europe and in other international markets. Our activities are distributed approximately as follows:
80 %
Germany, Austria and Switzerland
The DACH region is at the core of our consulting work. Here we support owners, investors, developers and hotel operators with strategic questions, the development of hotel concepts and the further development of hotel real estate.
15 %
Rest of Europe
Our European focus includes, in particular, the United Kingdom, Italy, Spain, Portugal, France, Greece, Croatia, Poland and the Scandinavian countries. We support city hotels, leisure hotels, resorts and serviced-living concepts.
5 %
Other international markets
Selected projects take us to the United Arab Emirates, Asia, the USA and South America – particularly Brazil, Paraguay and Uruguay. We combine international experience with an understanding of local market conditions and cultural characteristics.
Our focus is on the DACH region; our perspective is international. We are open to hotel projects, new ideas and partnerships worldwide. What matters to us is the potential of the project, a sound entrepreneurial foundation and the opportunity to make a lasting contribution with our expertise.
About Fritz
Personal accountability. Years of hotel experience.
Johannes Fritz Groebler
FRITZ HOTEL CONSULTING
For 25 years, I have focused on what makes hotels successful in the long term. My perspective brings together the property, the concept, the market and the commercial outlook – as a foundation for informed decisions and clear positioning.
Experience as General Manager, Director Business Development and Managing Director, along with twelve years in Brazil, shapes my work. It combines entrepreneurial thinking with an understanding of different markets, cultures and business models.
Through FRITZ HOTEL CONSULTING, I have advised owners, investors, developers and hotel operators since 2010. I help them assess potential, develop hotel concepts, reposition existing properties and find suitable operating and brand partners.
My aim is to provide advice that gives direction and moves decisions forward: with a clear strategy, robust figures and recommendations tailored to the property and my clients’ objectives.
Experience & Qualifications
25 years of experience in the hospitality industry
In leadership roles as General Manager, Director Business Development and Managing Director.
Hotel consulting since 2010
Strategic advice on hotel concepts, positioning, development and hotel real estate.
Qualifications
- Bachelor Professional in Hospitality Management (IHK)
- Certified Hotel Manager (IHK)
- Hospitality Specialist (IHK)
How I work with clients
- 01
Direct and personal
You speak with the person carrying out your assignment and taking responsibility for it.
- 02
Clear-eyed assessment
I set out the opportunities, open questions and financial limits so you can make informed decisions.
- 03
Lean ways of working
We agree what is needed, keep communication direct and stay focused on the task.
- 04
Practical delivery
Recommendations need to work in a project or hotel operation. That is part of the approach from day one.
- 05
Responsible handling of information
Project information and business matters are handled confidentially. Any sharing is agreed as part of the assignment.
Let us have a personal conversation.
Would you like to know whether my experience fits your needs? In an initial conversation, we will discuss your situation and possible ways to work together.
Book an appointment
Time to discuss your hotel project.
Choose a convenient time to speak with Johannes Fritz Groebler.
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Contact
Let us talk about your hotel project.
Whether you have an early-stage idea, a specific property or an operational challenge, an initial conversation helps clarify the right next steps.
Need operational support for an opening, an operator transition or organisational change? Or are you planning a new hotel location? Write or call. A brief outline of your project is enough to get started.
Johannes Fritz Groebler
FRITZ HOTEL CONSULTING
Tell me about your project
FAQ
Frequently asked questions
What does a hotel consultant do?
A hotel consultant supports owners, operators, investors and developers with commercial, conceptual and operational decisions about a hotel. FRITZ HOTEL CONSULTING connects the perspectives of property, market, concept and operations. The scope and intended outcome of an assignment are defined around the specific question to be resolved.
When is hotel consulting useful?
Hotel consulting is useful when important assumptions or options need clarification: before a development or acquisition, during an operator search, when repositioning a hotel or during operational change. The starting point, decision required and available documents are discussed first; these determine the appropriate scope of advice.
Can I commission just one service?
Yes. An assignment can cover a specific question, a time-limited mandate or several project phases. We agree the right scope together.
Do you support existing hotels?
Yes. This includes operational reviews, interim management, repositioning and support for financial improvements.
Do you take on operational responsibility on site?
For selected, time-limited mandates, I take on leadership responsibility or support your existing management team with implementation. Tasks, authority, on-site presence and duration are agreed together before work begins.
Do you help develop new hotel concepts?
Yes. We can support the process from the first location and target-market review through positioning, financial planning and operational preparation.
Do you work with specific hotel brands or operators?
The selection depends on the location, concept and assignment. We assess which operators and brands fit your project.
How are fees determined?
Fees depend on the service, scope and duration. Before engagement, you receive a proposal with defined services and commercial terms.
How does the collaboration begin?
With an initial conversation about your project. We then decide whether working together makes sense and what scope is appropriate.