01
Analysing the starting position and need for action
We look at market position, guest mix, offer, operating results and existing reviews. This shows where the main causes of untapped potential lie.
Repositioning & Strategic Realignment
Recognise existing strengths. Develop new perspectives.
When should a hotel be repositioned?
Repositioning can be appropriate when a hotel’s guests, offer, market presence and financial performance no longer fit together. The market, operations and property should be assessed before design changes are chosen. FRITZ HOTEL CONSULTING develops options and a coherent direction. Suitable measures depend on the hotel’s potential, investment capacity and the objectives of its owners and operators.
Markets change. Guests expect different offers, competitors set new standards and existing concepts lose clarity. Repositioning creates the basis for aligning a hotel once again with its future guests and economic goals.
FRITZ HOTEL CONSULTING accompanies owners and operators in the further development of existing hotels. We examine which changes make sense and how they can be reconciled with the property, the budget and ongoing operations.
Your contact: Johannes Fritz Groebler
Arrange an initial conversationWhat we do for you
02
Defining the future positioning
We develop a clear target image for the hotel. This includes suitable target groups, a comprehensible value proposition and a realistic place in the competitive environment.
03
Further developing product and offer
We examine adjustments to rooms, public areas, food and beverage and complementary services. We distinguish between improvements that are possible in the short term and investment-intensive changes.
04
Assessing the economic impact
We set planned investments, operational effects and possible revenue developments against one another. Different packages of measures can be compared as scenarios.
05
Aligning implementation and market presence
We structure the change process and, on request, coordinate operators, planners and communication partners. Concept, performance and external presentation are aligned with one another.
Your outcome:
What you receive
A viable target image with a prioritised action plan, economic assessment and clear implementation sequence. This allows you to decide deliberately which changes will move your hotel forward.
Let us develop the next perspective for your hotel.
Do you want to realign your hotel, win different guests or lay the groundwork for a change of operator? We support you in developing a suitable path.