01
Assessing the location and property
We look at location, accessibility, surroundings, building structure and available space. From this we derive which hotel use suits the property and which conditions the concept must take into account.
Hotel Concepts & Positioning
Turning an idea into a hotel with a clear profile.
How is a hotel concept developed?
A hotel concept connects the target guests, location, positioning and operating model. Market demand, competition, the property and the intended offer are assessed together. FRITZ HOTEL CONSULTING turns these foundations into a coherent approach to rooms, food and beverage, service and brand. Investment requirements and day-to-day operations must support the concept; design alone is not a viable business model.
A successful hotel concept brings together the possibilities of a property, the needs of its guests and a viable economic foundation. It answers who the hotel is for, why guests choose it and how it can hold its own in the market over the long term.
FRITZ HOTEL CONSULTING supports owners, investors, project developers and operators in developing new hotel concepts and sharpening existing offers. We bring location, target group, product and business model into a coherent, traceable relationship.
Your contact: Johannes Fritz Groebler
Arrange an initial conversationWhat we do for you
02
Defining target groups and demand
We examine which guests can be addressed and what they expect from their stay, facilities, service and price. In doing so we take into account different travel purposes and lengths of stay.
03
Developing the positioning
We define the profile of your hotel: from budget hotel to individual boutique hotel, resort or serviced-living concept. The focus is on a positioning that fits the market and your business goals.
04
Structuring the offer and use of space
We develop recommendations for room categories, public areas, food and beverage, meetings, wellness and complementary offers. Every area should make a clear contribution to the guest experience or to profitability.
05
Aligning the operating model and profitability
We examine the service intensity, organisational structure and staffing requirements that result from the concept. This makes the economic impact visible at an early stage.
Your outcome:
What you receive
A fully developed hotel concept with target group profile, positioning, offer structure and operating guidelines. It serves as a shared basis for planning, the business plan, approaching operators and further investment decisions.
Let us develop your hotel concept.
Do you have a property, a first idea or a hotel whose profile needs sharpening? Together we will examine which concept fits your project.