01
Identifying target groups and sales opportunities
We analyse your guest mix and identify relevant customer segments. In doing so we consider the demand that your location and range of services can realistically address.
Sales, Marketing & Brand Presence
Reach the right guests with a clear offer.
How should hotel sales and marketing work together?
Hotel marketing defines a clear positioning and relevant communication; sales turns the offer into booking opportunities and customer relationships. FRITZ HOTEL CONSULTING reviews whether target guests, the offer, brand presentation and sales channels align. Priorities follow from that assessment. Reach alone is not a useful success measure if the guests attracted do not fit the offer and financial plan.
A hotel needs a market presence that conveys its offer clearly and sales activity that builds demand in a targeted way. Website, communication, corporate client outreach and partnerships should be aligned with the same target groups.
FRITZ HOTEL CONSULTING develops the commercial direction of your hotel with you. We connect positioning and sales goals with a realistic action plan.
Your contact: Johannes Fritz Groebler
Arrange an initial conversationWhat we do for you
02
Developing the sales strategy
We define priorities for corporate clients, leisure guests, groups, events or longer stays. Measures are prioritised by potential, effort and economic contribution.
03
Sharpening brand presence and messages
We formulate what your hotel stands for and what concrete benefit it offers its guests. This foundation gives direction to copy, design and communication.
04
Reviewing the website and booking path
We assess whether the offer, room categories and booking options are presented clearly. On request, we align requirements for further development with your agency and technology partners.
05
Structuring partnerships and sales activities
We support the development of suitable partnerships and systematic customer outreach. Responsibilities, relationship management and success tracking are clearly defined.
Your outcome:
What you receive
An aligned sales and marketing direction with clear target groups, core messages and prioritised measures. For specialised design and campaign execution, existing or jointly selected specialist partners can be involved.
Let us make your hotel visible in a targeted way.
Do you want to sharpen your market presence, win new customer groups or set up your sales more systematically? We will develop the right approach with you.